【Int’l】53M Americans Plan to buy a diamond between Thanksgiving and Valentine’s Day

5300萬美國人計劃在感恩節及情人節期間購買鑽石

鑽石生產商協會(DPA)於最近的一項調查指,5300萬美國人計劃在感恩節及情人節期間購買鑽石。男性和千禧一代最有可能在此節日季購買鑽石,因此大約有21%(約1/5)的美國人會在這兩個節日期間購買鑽石;35%的千禧一代計劃購買鑽石,超過10%(約13%)的人計劃在此期間購買訂婚鑽戒,而27%的男性計劃購買鑽石,11%的人則計劃購買訂婚戒指。

53M Americans Plan to buy a diamond between Thanksgiving and Valentine’s Day

53 million Americans plan to buy a diamond between Thanksgiving and Valentine’s Day. 21% (1-in-5) Americans plan to purchase a diamond between Thanksgiving and Valentine’s Day, with men and millennials among the most likely to be in the market for a diamond this holiday season. 35% of millennials plan to purchase a diamond, and more than 1-in-10 plan to buy a diamond engagement ring (13%), while 27% of men plan to purchase a diamond and 11% plan to buy an engagement ring.

– Diamond Producers Association, findings from a recent survey.

 

(2018年11月30日,資料來源:Diamond Loupe)