China is a $1.94 trillion e-commerce market, the largest in the world, and more than three times bigger than the U.S. e-commerce market (source: eMarketer). But it is also a difficult market to enter. What is the potential of YOUR brand in the Chinese market? Depending on your current digital footprint on Chinese social platforms, your…
Tag: Demand
【Local】Virus Hits China’s Gold Jewelry Demand as Shoppers Stay Away
Sales of gold jewelry in China are set to plummet this year as the economic damage from the deadly coronavirus crisis widens. The death toll from the outbreak has topped 1,100 and shoppers are staying away from public places to avoid infection, while also limiting their spending to basic necessities such as groceries. Jewelry retailers…