So-called ‘demi-fine’ jewellery has emerged with vigour onto the jewellery scene, but just what is it? Fine jewellery, costume jewellery and fashion jewellery are all widely accepted categories of the jewellery market, however a newly emerging category has begun to make itself another household name. Demi-fine jewellery blurs the lines between fine and costume jewellery….

The ‘accessible luxury’ brand has its sights set on revenues of £200 million a year in the growing space between fine and fashion jewellery.  So-called “demi-fine” jewellery is a growing category in the industry; so much so that Net-a-Porter launched a subsection devoted to it in October 2016. While many jewellers use 14- or 10-karat…