How LVMH grew Fred in a pandemic

Fred chief executive Charles Leung unpacks the jewellery brand’s strategy in an exclusive interview with Vogue Business. Think Tmall, TikTok and Pretty Woman. It was the first jewellery brand acquired by LVMH back in 1996. Now, Fred, founded in Paris in 1936 by Fred Samuel and best known for its Force 10 bracelet with a buckle and…