Chain becomes first big retailer to completely switch to lab-grown stones, amid ethical concerns Pandora has become the first big jeweller to turn its back on mined diamonds, with the switch to lab-grown stones billed as making diamond jewellery more affordable. On Tuesday the mass-market brand, best known for its charm bracelets, launched Pandora Brilliance, which…
Tag: mined diamonds
National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-Made Diamonds
The National Advertising Division (NAD) of BBB National Programs recommended that the Natural Diamond Council discontinue certain advertising claims comparing mined diamonds with man-made diamonds, including the carbon emissions associated with diamond mining compared with diamond manufacturing, the scarcity of mined diamonds, the resale value of mined diamonds versus man-made diamonds, as well as claims…